PerfectCoaches invites you to accept the world as it is. Sales and leadership are all about dealing with, and responding to, rejection. In door-to-door magazine subscription sales, a rule of thumb was that you sold one customer out of ten, you expected hear no nine times for every yes.
You can't really talk about sales or leadership without discussing disappointment, rejection, and setbacks. These are a given. How you handle them is the key to your success. Evaluating what went wrong and right is the key. Working on the missteps and building on the successes is key.
Above all else, close the rejection door and open the new day door with a smile at every opportunity. Thus, the concept of the three doors:
Close the Rejection Door,
Open the Opportunity Door,
Go in, smile, and make it a Success Door.
You close the Rejection Door when you make the business decision that this customer is not going to buy this thing right now. They rejected your offer, at least for now, so it is time to close that door and politely and move on. You open the opportunity door by putting any negative feelings behind you and approaching the next customer positively. It is a fresh start. You make it a Success Door by applying your best techniques, including a smile, to that next customer encounter.