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The VARI Group
HomePerfectCoachesBecome A MemberDelivering the Science of Pure Performance

Always Bring Choices

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“Every day brings new choices.”
— Martha Beck

When presenting your product or idea, the customer’s choice should never be whether to buy or not. Rather, it should be which variation of your product they want, and how much. Ask the customer to buy more than the minimum whenever appropriate. Use positive alternative closes, such as "Would you like 6 or 12?" to up sell the customer on our better retailing products. 

Don’t let the choice be whether to buy your product (or message) or not.  Rather, the choice is between two or more versions of your product (which of our books would you like? which testing/contract option appeals most?).

  • Use alternative choice to close. “Would you like 6 of 12 styles, or all 12 styles? Which would you prefer?”

  • Show your best "Yes" item, or concept, first. Start the presentation with a "yes."

  • Use testimonials and stories to reinforce the power of your product.

  • Always start BIG.

  • Ask questions throughout the selling sequence.

  • Use words like as "Us, We, and Our" throughout the presentation, reinforcing a partnership.

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